Cura Day Hospitals Group has an eye on the future, with the rebrand of one of its longest-running institutions.
The Queensland Eye Hospital officially became Brisbane Day Surgery in late July 2022.
Cura CEO Andrew Currie said the name change supported the company’s strategic priorities and its agenda for growth.
“We are looking to introduce a wider range of specialities and services for our patients and doctors, so it was important we reviewed our brand identity to better reflect that,” he said.
“Queensland Eye Hospital has developed an outstanding reputation during the past 25 years and is known as the state’s leading ophthalmic day surgery, so I am confident patients will be delighted both the rebrand and the expanded offering.”
CEO and Director of Nursing Simone Hamilton said the surgery's first new service to be introduced would be in-vitro fertilisation (IVF).
“Working in the ophthalmic area, we feel as though we are changing lives with improved vision every day,” she said.
“IVF is another way we will make a positive impact on the community, by helping patients see their dream of starting a family come true.”
Ms Hamilton said although the name of the hospital had changed, the high level of service and reputation for excellent patient care would remain the same.
“Our patients, doctors and staff remain our highest priority during this time,” she said.
“Nothing is more important than maintaining our high industry standards, excellent level of patient care, and team morale.”
She said the hospital would go “from strength to strength” under the new banner.
“During the past few weeks, we have transitioned to using our new, rebranded collateral and patient material,” Ms Hamilton said.
“And we have also updated our corporate website and emails to reflect this new name.”
