A new partnership between the Federal Government and the Australian Football League (AFL) aims to boost organ donor participation in Australia.
The initiative, involving both the AFL and AFL Women’s League will promote messages about signing up to be an organ donor to a wider range of Australians.
The Government hopes to see a significant increase in donor numbers as a result.
Minister for Aged Care and Minister for Indigenous Health Ken Wyatt said they were proud to partner with the AFL.
“Last year a record 1,713 Australians received a transplant thanks to the generosity of 503 deceased and 267 living organ donors and their families.
“But we are encouraging more Australians to sign up given we can, and must, do better with around 1,400 Australians waiting for a lifesaving transplant right now,” he said.
New research from the Organ and Tissue Authority shows a discrepancy between those who say they are willing to become an organ donor (67 percent) and the actual number of registered donors (33 percent).
And while 90 percent of Australians thought it was important their family is aware of their donation decision, only 56 percent had decided to donate and just half had discussed their wishes with their family.
Mr Wyatt said joining the Organ Donor Register was the important step Australians happy to be a donor needed to take.
“This is highlighted by the fact that nine out of 10 families agree to donation when the deceased is a registered donor,” he said.
Minister for Sport Greg Hunt hopes the social and at-match promotions will boost participation.
“With signing up (to be a donor) now so quick and easy and Aussie Rules heroes promoting the DonateLife message, we hope thousands more people will jump online and register to save lives,” he said.
To register: www.donatelife.gov.au and follow the prompts.
Australians can still join the Australian Organ Donor Register online via the myGov, Medicare Express Plus and Department of Human Services websites, and by submitting printed forms.