Former Lonely Planet Executive Director Gus Balbontin will bring his ’counterintuitive way of looking at the world’ to the 38th APHA National Congress (APHA Congress).
Mr Balbontin has an extensive corporate career behind him having worked with companies like Google X, Nokia and Amazon. He now runs a creative studio and innovation agency, along with holding the title of Entrepreneur in Residence and Executive Director of VU Innovations at Victoria University in Melbourne.
He promises that the lessons he shares can be applied to all modern business and individuals facing the digital revolution and the relentless pace of technology.
“I will make you laugh hard and equally think deeply about the puzzles of running a business in today’s world,” he said.
Mr Balbontin will discuss his experience with significant business transformation in the new digital space, and how digital disruption has impacted industries. He is perfectly placed to speak about the complexities of running a business in a changing environment.
Australian Private Hospitals Association (APHA) CEO Michael Roff said the presentation will be a great way to bring the 38th National Congress to a close.
“We like to send our delegates off with an inspirational key note address that can also give them some ideas and practical solutions to employ in their hospitals. I expect nothing less from Gus’s presentation on Tuesday afternoon.
“We have watched digital disruption lead to the eradication of some service delivery models – streaming replacing the local video store for example. Now disruption is impacting the traditional private healthcare market – public hospitals aggressively competing for privately insured patients offering new single rooms and no out of pocket costs, a push for more services to be delivered outside of the hospital environment, with funders now entering the service delivery space.
“What will this early-stage disruption lead to and how can private hospitals adapt to ensure survival?
“Gus promises to deliver a thought provoking keynote sharing the lessons that any business can apply when addressing massive digital change. I’m sure his presentation will both challenge and engage delegates, I’m looking forward to hearing from him,” Mr Roff said.
Gus Balbontin’s presentation will be on Tuesday, 19 March 2019 at 2.15pm – see the program for details.